A new image adapted to the current market
Bathco carried out a redesign of its corporate image to adapt to the evolution of the different markets in which it operates. With this new image, a new image that reflects the values of the company and gradually implemented in all its products and supports offered.
Aware of the need to adapt to changing times, the company has decided to go one step further and make a change in its corporate image. The renovation began with the basics, elimination of some elements of the old image by simplifying the forms but keeping the identity that difference in each of the markets where it is present.
There was also a variation in hue while maintaining the same color that has characterized the company for decades.
The CEO of the company, José López Cortés, said that "we could not leave the green that has always accompanied us and which we recognize our customers."